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Created:
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Monday, February 28, 2011
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Length:
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42m39s
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Description:
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As presented at EDUCAUSE West/Southwest in Austin on February 22, 2011 by Carolyn Ellis & Carla Gomez from University of Texas at San Antonio and Andrew Graf from TeamDynamixHE
You delivered your project on time and on budget. Is that enough? During this session we explore how integrating marketing and communications into your project plan can help increase the strategic value of your project in the eyes of your customers. The presenters discuss marketing and communications tools, as well as practices and lessons learned, with the goal of providing you with actionable ideas to increase project results and strategic value.
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